Part of the issue is that places like HN cater to smaller startups and places eager to seem 'hip'. Companies that employ a lot of embedded engineers are invaria

Part of the issue is that places like HN cater to smaller startups and places eager to seem 'hip'. Companies that employ a lot of embedded engineers are invariably either FAANG type companies that don't need to advertise that way, or hardware companies so institutionalized that they treat it like any other administrative job and only post on LinkedIn/indeed. Occasionally you'll get a smaller startup/unicorn that's trying to complete with SV tech giants, but that's uncommon. I'm trying to implement these sorts of changes (and many others) right now at my own place, but it's quite frustrating from the other side too.