In my opinion there has been an endless stream of attempts at selling 'security' and privacy as a stand-alone product to end users with little success. The key

In my opinion there has been an endless stream of attempts at selling 'security' and privacy as a stand-alone product to end users with little success. The key to successful security is to sell security focused products that seamlessly integrate privacy and security in a way that the user can understand. When it comes to for example storage both us at https://spideroak.com https://spideroak.com and several competing companies focus on security and privacy as a integral part of a service offering. This way the users can be certain that their data is secure, private and accessible without having to concern themselves with adding security as a 'feature'. This approach does add a not inconsequential cost to both the cost base and the service offering, but we believe that it is becoming a more and more important sales argument, especially as more and more business critical data moves to the cloud.