Because basic items have low margins high volume and low quality. It’s created a market opportunity to add a bit more quality back in and change 10x at low volu

Because basic items have low margins high volume and low quality. It’s created a market opportunity to add a bit more quality back in and change 10x at low volume. Big brands have been chasing optimization so hard that they ended up cutting out the things that matter and that made them good in the first place.