Lululemon actually collapsed a few years ago after their switched to cheaper fabric while raising prices. The issue was that the leggings, which is the core of

Lululemon actually collapsed a few years ago after their switched to cheaper fabric while raising prices. The issue was that the leggings, which is the core of their brand that women wear quite a lot became so thin the sun from quite a few angles introduced near transparency. It completely destroyed their brand. It has not came back since.