Even if you can't tell the difference in quality, for some of us (thank god we're all different!) there's a certain feeling attached to purchasing things. Like

Even if you can't tell the difference in quality, for some of us (thank god we're all different!) there's a certain feeling attached to purchasing things. Like being a kid and getting Jordan's as opposed to a regular basketball boot - thrilling! We may be buying the brand, we may be buying the dream, we may be buying the experience, we may just enjoy the placebo effect - it doesn't really matter. If you have no interest in paying for it, don't buy it. If no one has an interest, they go out of business. Sometimes I buy cheap things, sometimes I spend far more. Maybe no one ever sees my $50 underwear and maybe the quality isn't 10x my cheaper ones. But also maybe I have just a little more confidence on the days when I put them on in the morning. Life doesn't always have to be so rational.