It's much easier to compete with Calvin Klein. People aren't buying Calvin Klein for quality, they are buying it for the brand. Fashion is a fickle beast, with

It's much easier to compete with Calvin Klein. People aren't buying Calvin Klein for quality, they are buying it for the brand. Fashion is a fickle beast, with constant churn and changing tastes, where a young brand with its finger on the pulse can make a name for itself. The purchasers are less price sensitive, which is ideal for small brands who don't have economy of scale and deep supply networks. On the other hand, Fruit of the Loom competes primarily on price. To stand a chance here you need scale. You'd need to bootstrap massive production capability, source cheap materials and labor, and try to find a way to either sell directly with a razor thin per-customer acquisition cost, or to build up relationships with massive distributers who will further cut your margins.