I think 'lifestyle brand'[0], linked on that same Wikipedia page, is a more accurate description of what people are talking about here. The discussion is not ab

I think 'lifestyle brand'[0], linked on that same Wikipedia page, is a more accurate description of what people are talking about here. The discussion is not about the lifestyle of the founders (though I'm sure that's great), it's the lifestyle the brand is attempting to sell you. [0] https://en.wikipedia.org/wiki/Lifestyle_brand https://en.wikipedia.org/wiki/Lifestyle_brand