The short answer is that there is a new class of young professionals who are extremely well-compensated and have sensibilities about value that are different fr

The short answer is that there is a new class of young professionals who are extremely well-compensated and have sensibilities about value that are different from their parents’. If your brand can get enough of these folks as customers, you will make bank. Most startups won’t, of course, but the market opportunity is so obvious that everyone goes after it.