4 ms·
I've been noticing that a lot, well-known US brands buying completed products from (usually) China and rebadging and marketing them as original products. I woul
by drewzero1 4y ago
I've been noticing that a lot, well-known US brands buying completed products from (usually) China and rebadging and marketing them as original products. I wouldn't have a problem with it if companies could be honest about their products, but marketing demands they retain the perception of originality.
As an example, at least three well-known tool brands sell 20 volt cordless leaf blowers that are nearly identical besides the battery clip, branding, and the color of the plastic shell. As a consumer I would rather just know that they are the same tool so I don't have to waste extra time on research before buying, but the companies need to maintain the perception that their tools are original and different from everyone else's to protect the image of the brand. A lot of US companies seem to be coasting on brand image they built 50 years ago when they were actually doing their own innovating.