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the word "lifestyle" is heavily overloaded. In this usage, it's not your lifestyle the word is referring to, but the idea that the company exists to provide the
by barkingcat 4y ago
the word "lifestyle" is heavily overloaded. In this usage, it's not your lifestyle the word is referring to, but the idea that the company exists to provide the owners/proprietors of the company a certain kind of "lifestyle"
So by you buying an Avocado mattress, you are letting the founders (https://help.avocadogreenmattress.com/en/articles/4650111-who-owns-avocado https://help.avocadogreenmattress.com/en/articles/4650111-wh...) have the lifestyle they want.
I know, that could mean anything! and all companies at the end are "lifestyle" companies (ie doesn't a stock broker work at a trading firm so that their family can have the lifestyle they want?) That term is just really non-descriptive.
Don't take my word for it, wikipedia has a pretty decent entry
https://en.wikipedia.org/wiki/Lifestyle_business https://en.wikipedia.org/wiki/Lifestyle_business
- s1artibartfast 4y agoThere are lifestyle companies and lifestyle products. Lifestyle products are goods that are perceived as an expression of an individual's style, preferences, values, way of life. Selling a cheap T-shirt with Che Guevara or ripped jeans are just as much a lifestyle product as lululemon or Tory Burch. You can charge a premium or sell an inferior product because consumers are buying more than just the functional utility of the item.
- drewzero1 4y agoI think 'lifestyle brand'[0], linked on that same Wikipedia page, is a more accurate description of what people are talking about here. The discussion is not about the lifestyle of the founders (though I'm sure that's great), it's the lifestyle the brand is attempting to sell you. [0] https://en.wikipedia.org/wiki/Lifestyle_brand https://en.wikipedia.org/wiki/Lifestyle_brand