Because market research has discovered that many customers are not price-sensitive, even when it makes no sense. Some people with limited means do not even loo

Because market research has discovered that many customers are not price-sensitive, even when it makes no sense. Some people with limited means do not even look at prices. The ready availability of consumer debt allows them to buy whatever they wish without considering price as a factor. They simply do not consider any form of budgeting or interest rates on debt when they spend.