4 ms·

I’m not sure I totally get their perspective on the Avocado mattress. I have one and love it. But I didn’t get it for any “lifestyle” reason or whatever. I got

I’m not sure I totally get their perspective on the Avocado mattress. I have one and love it. But I didn’t get it for any “lifestyle” reason or whatever. I got it because Consumer Reports rated it as the most comfortable mattress (and I kept it because it was indeed very comfortable for me and my wife, unlike Purple…). It’s not an absurdly expensive mattress either. It’s far from cheap, but there are plenty of other mattresses in the same ballpark (or higher!). Of course you can find cheap mattresses elsewhere. And if they’re comfortable enough for you then that’s fantastic. But Avocado isn’t a big outlier (in price) in the mattress industry.

barkingcat 4y ago
the word "lifestyle" is heavily overloaded. In this usage, it's not your lifestyle the word is referring to, but the idea that the company exists to provide the owners/proprietors of the company a certain kind of "lifestyle" So by you buying an Avocado mattress, you are letting the founders (https://help.avocadogreenmattress.com/en/articles/4650111-who-owns-avocado https://help.avocadogreenmattress.com/en/articles/4650111-wh...) have the lifestyle they want. I know, that could mean anything! and all companies at the end are "lifestyle" companies (ie doesn't a stock broker work at a trading firm so that their family can have the lifestyle they want?) That term is just really non-descriptive. Don't take my word for it, wikipedia has a pretty decent entry https://en.wikipedia.org/wiki/Lifestyle_business https://en.wikipedia.org/wiki/Lifestyle_business
- s1artibartfast 4y ago
  There are lifestyle companies and lifestyle products. Lifestyle products are goods that are perceived as an expression of an individual's style, preferences, values, way of life. Selling a cheap T-shirt with Che Guevara or ripped jeans are just as much a lifestyle product as lululemon or Tory Burch. You can charge a premium or sell an inferior product because consumers are buying more than just the functional utility of the item.
- drewzero1 4y ago
  I think 'lifestyle brand'[0], linked on that same Wikipedia page, is a more accurate description of what people are talking about here. The discussion is not about the lifestyle of the founders (though I'm sure that's great), it's the lifestyle the brand is attempting to sell you. [0] https://en.wikipedia.org/wiki/Lifestyle_brand https://en.wikipedia.org/wiki/Lifestyle_brand
Jaepa 4y ago
Avacado seems relatively cheap considering Tempur-Pedic mattresses range from 2000 to 4000 dollars. Honestly the whole mattress industry is a little strange, though.

barkingcat 4y ago

the word "lifestyle" is heavily overloaded. In this usage, it's not your lifestyle the word is referring to, but the idea that the company exists to provide the owners/proprietors of the company a certain kind of "lifestyle" So by you buying an Avocado mattress, you are letting the founders (https://help.avocadogreenmattress.com/en/articles/4650111-who-owns-avocado https://help.avocadogreenmattress.com/en/articles/4650111-wh...) have the lifestyle they want. I know, that could mean anything! and all companies at the end are "lifestyle" companies (ie doesn't a stock broker work at a trading firm so that their family can have the lifestyle they want?) That term is just really non-descriptive. Don't take my word for it, wikipedia has a pretty decent entry https://en.wikipedia.org/wiki/Lifestyle_business https://en.wikipedia.org/wiki/Lifestyle_business

s1artibartfast 4y ago
There are lifestyle companies and lifestyle products. Lifestyle products are goods that are perceived as an expression of an individual's style, preferences, values, way of life. Selling a cheap T-shirt with Che Guevara or ripped jeans are just as much a lifestyle product as lululemon or Tory Burch. You can charge a premium or sell an inferior product because consumers are buying more than just the functional utility of the item.
drewzero1 4y ago
I think 'lifestyle brand'[0], linked on that same Wikipedia page, is a more accurate description of what people are talking about here. The discussion is not about the lifestyle of the founders (though I'm sure that's great), it's the lifestyle the brand is attempting to sell you. [0] https://en.wikipedia.org/wiki/Lifestyle_brand https://en.wikipedia.org/wiki/Lifestyle_brand

Jaepa 4y ago

Avacado seems relatively cheap considering Tempur-Pedic mattresses range from 2000 to 4000 dollars. Honestly the whole mattress industry is a little strange, though.