My banner spots have been completely taken over by underwear companies. The Other Danish Guy and Mähöne Brothers seem so keen to buy ad space, they've managed t

My banner spots have been completely taken over by underwear companies. The Other Danish Guy and Mähöne Brothers seem so keen to buy ad space, they've managed to replace the traditional "big spenders" for ad spots (vacations, cars). It's easy to see how a $50000 car has enough margin in the price to sustain the advertisement spend. I don't understand how a pair of underwear manages to do the same - even if it's a $35 pair. Maybe the advertising money comes from VC pockets? Selling the same made-in-farawaystan underwear for $35 instead of $3.50 is a great business opportunity, assuming you have repeat customers.