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The title is weird, the post is actually asking "why do premium brands exist?". It doesn't matter much if their product is actually better - the high price itse
by rieTohgh6 4y ago
The title is weird, the post is actually asking "why do premium brands exist?". It doesn't matter much if their product is actually better - the high price itself is the part of experience. It sounds weird but you "pay more to be able to paying more". And of course to show other people that you can afford doing that.
- deleted 4y ago[deleted]
- throwawayboise 4y ago> the high price itself is the part of experience https://en.wikipedia.org/wiki/Veblen_good https://en.wikipedia.org/wiki/Veblen_good
- chx 4y ago> And of course to show other people that you can afford doing that. There's an excellent book about that. Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller.
- dntrkv 4y agoYes, all of those people spending a whopping $700 on a mattress are really just trying to flex on the Walmart shoppers. These aren't really examples of "premium brands" He's comparing the cheapest products available, to mid-tier products where you actually see a difference in quality, comfort, and style.
- FollowingTheDao 4y ago> the high price itself is the part of experience. Yes, this. We are living in a new Gilded Age.