They can all smell all the cash left on the table from secondary revenue streams. Not saying they're doing this but potentially they could do: (1) the toy, (2)

They can all smell all the cash left on the table from secondary revenue streams. Not saying they're doing this but potentially they could do: (1) the toy, (2) the app and cloud subscription for it, (3) spying, tracking and selling the user data, (4) ongoing subscription to automatically buy more of (1). Some companies are going for all four! Eg https://www.usa.philips.com/c-e/pe/sonicare-subscription/home-page.html https://www.usa.philips.com/c-e/pe/sonicare-subscription/hom...