The best potential for Twitter may be improving discovery of user feeling to display better ads. So, if I tweet complaining about an AWS service, show me a GCP

The best potential for Twitter may be improving discovery of user feeling to display better ads. So, if I tweet complaining about an AWS service, show me a GCP ad like "Learn how easier it is to do [...] on [GCP product]". Or sell a complement when I'm happy about something. Something on this line. I bet it's already being explored, but since their ads effectiveness are bad, it may not be a well oiled machine.