It depends on how the merchant treats a Groupon customer. They may make up for the customer acquisition cost by offering less (hurtful to them) discounts in the

It depends on how the merchant treats a Groupon customer. They may make up for the customer acquisition cost by offering less (hurtful to them) discounts in the future. Take this spa for example, they did a follow up for Groupon customers offering the same 50% deal, but this time they kept Groupon's share: http://feefighters.com/blog/who-groupon-benefits-the-contractor-vs-the-business/ http://feefighters.com/blog/who-groupon-benefits-the-contrac...