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The content is niche. And they advertise well, since this is a 'customer base' for them. If I were selling car parts, I'd have articles about cars, and post o
by cmos 18y ago
The content is niche. And they advertise well, since this is a 'customer base' for them. If I were selling car parts, I'd have articles about cars, and post on message boards that are car focused.
They are a good example of what you could do in your niche industry.
- netcan 18y agoAn excellent example. It's interesting that for years 'industry magazines' have produced glossy dungheaps to sell ads on. They can do this because advertisers want to believe that there is a publication that reaches 70% of all HR people in the tech industry or 45% of all OH&S people in the mining industry. In some cases there is such a paper. In many there just isn't. In the latter, the ads are carried by these idiot mags. Now there's a way. Create your own. If you can.