This is an interesting and unique advertising opportunity for Scrolls to stay on the map and get attention throughout its coverage and eventual release. You do

This is an interesting and unique advertising opportunity for Scrolls to stay on the map and get attention throughout its coverage and eventual release. You dont need to try and dazzle people with screenshots or gameplay videos or demos, you just keep posting updates about the case and everyone reads them out of interest and you get your little slilce of mindshare and remind folks to try it out when it is ready. This seems like a win win for Mojang and a lose lose for Zenimax.