We launched a startup at DEMO 2010 vowing to change e-commerce. We had an office at the Santa Monica airport. My neighbor was David Ellison. My other neighbor w

We launched a startup at DEMO 2010 vowing to change e-commerce. We had an office at the Santa Monica airport. My neighbor was David Ellison. My other neighbor was Harrison Ford. We pivoted and I left to focus on my own company in NY. We often had meetings that involved major VCs and founders visiting the area. I left the company with the impression that Santa Monica rocks and is definitely "silicon beach".