3 ms·
"selling" them on the demo version is not the same as selling the product out (which brings in direct cash in the bank and is the effective "end game"). You ne
by brador 15y ago
"selling" them on the demo version is not the same as selling the product out (which brings in direct cash in the bank and is the effective "end game").
You need to multiply the demo download conversion with the number who go ahead and make a purchase after trying said demo.
The fact that this was not done brings questions upon the quality of methodology of visualwebsitreoptimiser. Especially when they put out blog posts pimping the results. Up to this point I've been relatively happy with their work and contributions to the A/B field. Which makes this dodgy conclusion a bit of a shame really.
- paraschopra 15y agoI wrote the case study. The results we publish actually depends on what our customers care for in those particular tests. We don't actively recommend them which tests to run (unless they ask for) so if they don't measure impact on sales (which we would have recommended had they asked for), we can't ask them for the data. Most customers would know if their sales were negatively impacted during a test, so if you happen to increase demos while still not negatively impacting sales there's nothing wrong with that.