I just went to the website that did the test, and found that they currently have two buttons: "Try Demo for Free" and "Plans and Pricing", not just the "Try Dem

I just went to the website that did the test, and found that they currently have two buttons: "Try Demo for Free" and "Plans and Pricing", not just the "Try Demo for Free" button as in the winning test. This makes sense to me - as a matter of fact, while reading the post I was thinking that before trying a demo I usually check the price I would have to pay in the end - but I wonder why this variation wasn't talked about in the article. "Plans and Pricing" isn't a call to action, but having that second button is for sure different than having just one and knowing which clickthrough it gives would be very relevant.