The information in apps like Grindr is more sensitive than other apps (e.g. Tinder) but it's probable that most apps are selling, or have sold in the past, most

The information in apps like Grindr is more sensitive than other apps (e.g. Tinder) but it's probable that most apps are selling, or have sold in the past, most user information that they can garner. What's the incentive to do it securely, or to provide proper anonymisation?