Put your phone number up on the site in a big bold font. Handhold customers who can't spell SSL. Do good things for your customers, good things that don't scale

Put your phone number up on the site in a big bold font. Handhold customers who can't spell SSL. Do good things for your customers, good things that don't scale. You'll be safe from Google. Look to VWO, Clicky, Mixpanel, DDG for inspiration and advice.