My opinion: very few companies with tech-focused founders are going to succeed unless those founders transition to a sales and marketing mindset. I think theres

My opinion: very few companies with tech-focused founders are going to succeed unless those founders transition to a sales and marketing mindset. I think theres a couple reasons for this: The first is, if you're passionate about the product youre building, nobody else is going to communicate that as well as you are. Secondly, engineers love to build nice and shiny new things, often with very little real world feedback. This endless build cycle will drive you into the ground. Being connected to your clients, through sales & marketing, will close that feedback loop. Of course, YMMV and this is also very product dependent. Some products sell themselves. Most don't however. If it's pure operational stuff you're looking to offload, you need a COO.