I think the specific problems would-be technologists have in approaching farmers are: (1) beliefs that farming is simple and farmers are inept (2) beliefs tha

I think the specific problems would-be technologists have in approaching farmers are: (1) beliefs that farming is simple and farmers are inept (2) beliefs that the technology they (our facile technologists) know (e.g., robotics, saas, ai, etc) can be shoe-horned into or sprinkled onto agriculture for revolutionary results (at best these things tend to be incremental improvements and at worse they are detrimental). In general, technologists need to understand agriculture as a global dynamic system in order to understand the opportunities for innovation (there certainly are places where applying robotics or AI or etc can lead to revolutionary results, but it's probably not obvious to someone whose experience with agriculture was an elementary school field trip 30 years ago).