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> green beans are hand-selected directly from each farm after traveling there to sample and source This is a major, major point that you should absolutely high

> green beans are hand-selected directly from each farm after traveling there to sample and source This is a major, major point that you should absolutely highlight! We are hackers, we love the behind the scenes. You should try to show what this process of selection works. You are right that word of mouth is important, but if I were to see something advertised (e.g. this post) how do I get to the step of believing that you are a legit seller? Show don't tell. Show me how you chose the coffee, how you roast it, how you brew it etc... Alternatively, I think there is absolutely value is selling coffee with novelty bags, but the price-point needs to reflect that and there is no need for (possibly very expensive) claims.

hacker-brews 4y ago
Thanks! I've gotten a start at that with an about-us page: https://hackerbrews.com/pages/about-us https://hackerbrews.com/pages/about-us Not much "show" yet but at least some more detail. > Alternatively, I think there is absolutely value is selling coffee with novelty bags, but the price-point needs to reflect that and there is no need for (possibly very expensive) claims. Can you explain the "possible very expensive claims"? I'm somewhat toeing the line of novelty bags but also at the same time delivering actually good coffee (I understand I need to figure out how to explain that better). The price point is because the cost of the coffee (and shipping) is high, I'm not making a super margin on this. That's not exactly something you just advertise out, so I need to learn ways to instill confidence in the quality/price.
- duiker101 4y ago
  RE: "possible very expensive claims" I think that if you claim you are ethically sourced and high quality, you need to back it up, and that can be expensive. E.G. trips to farms, process to check on them, constant quality control etc... But if you are upfront and just say "this is a random coffee we slapped a funny sticker on lol" then, you could do without all those--but the price should reflect that.

hacker-brews 4y ago

Thanks! I've gotten a start at that with an about-us page: https://hackerbrews.com/pages/about-us https://hackerbrews.com/pages/about-us Not much "show" yet but at least some more detail. > Alternatively, I think there is absolutely value is selling coffee with novelty bags, but the price-point needs to reflect that and there is no need for (possibly very expensive) claims. Can you explain the "possible very expensive claims"? I'm somewhat toeing the line of novelty bags but also at the same time delivering actually good coffee (I understand I need to figure out how to explain that better). The price point is because the cost of the coffee (and shipping) is high, I'm not making a super margin on this. That's not exactly something you just advertise out, so I need to learn ways to instill confidence in the quality/price.

duiker101 4y ago
RE: "possible very expensive claims" I think that if you claim you are ethically sourced and high quality, you need to back it up, and that can be expensive. E.G. trips to farms, process to check on them, constant quality control etc... But if you are upfront and just say "this is a random coffee we slapped a funny sticker on lol" then, you could do without all those--but the price should reflect that.