The site states that this tests only a sliver of the creativity process, but the comments seem to be taking this as a very hard metric(with a lot of negativity)

The site states that this tests only a sliver of the creativity process, but the comments seem to be taking this as a very hard metric(with a lot of negativity). Creativity can come from being able to fuse unrelated ideas from different topics into a novel outcome, and it seems like this test just tries to boil that down into a 10 word puzzle, which is obviously not going to be a fool proof method, but could be interesting when data is aggregated.