If your customers are also the ones who care about what you're building, and understand what you're communicating when you're building in public, I think it add

If your customers are also the ones who care about what you're building, and understand what you're communicating when you're building in public, I think it adds a layer of "free marketing" to your products. Pieter Levels does this really well. If your customers don't care, and you end up putting more effort into building in open, but it doesn't translate into any ROI, I'd say "don't bother"