This. I had doubts about Cook until the new M1 macs came out and I realised he’s doing just fine. Cook is no Steve Jobs, I think of him more as a Bill Gates fig

This. I had doubts about Cook until the new M1 macs came out and I realised he’s doing just fine. Cook is no Steve Jobs, I think of him more as a Bill Gates figure - a relentless executioner. But Cook has made a better and more ethical company than Gates ever did. It’ll all change when the AR revolution kicks in and it will all depend on how apple deals with it. If they succeed there again, then Cook will be one of the best CEOs in the business. He’s got his own way but underestimating him after the M1 chip and successful transition seems foolish to me.