Jony Ive was Steve Jobs’ extension. Steve needed Ive at Apple but Cook didn’t really need him because Apple fast became something entirely different since the i

Jony Ive was Steve Jobs’ extension. Steve needed Ive at Apple but Cook didn’t really need him because Apple fast became something entirely different since the introduction of iPhone. In my view, Apple will always be in its best form guided by engineers. I think there was a period (a couple of years since Jobs’ passing) where Apple was playing “What-would-Steve-do?” and I am so glad the executives leapfrogged that mentality of chasing after an icon’s shadow.