Personally I still prefer the "natural" makeup look over other makeup styles (or nothing) even if I know that it's artificial, and it's likely that the men obli

Personally I still prefer the "natural" makeup look over other makeup styles (or nothing) even if I know that it's artificial, and it's likely that the men oblivious to natural makeup existing would react the same, instead of being upset that they were misled. Similarly, I think women don't do it in order to mislead men but because men just prefer it that way. I wouldn't call it a lie if it's clearly visible to other people who invested the time to figure it out, like most women and some men.