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> It was 2014, and Apple’s future, more than ever, seemed to hinge on Mr. Ive. What? I was there then and long before, and that's just nonsense, fabricated no
by jjtheblunt 5y ago
> It was 2014, and Apple’s future, more than ever, seemed to hinge on Mr. Ive.
What?
I was there then and long before, and that's just nonsense, fabricated nonsense by whoever Tripp Mickle is. What a sensationalist assertion.
The engineering, hard-core engineering, was a not entirely hidden powerhouse, and still is.
- ghaff 5y agoThat seems like a very engineering-centric view of the world. The engineering (both software and hardware) of Apple's products has certainly been important. But, especially as they were transitioning to increasingly be a consumer electronics brand, design was certainly a key piece that set them apart.
- tptacek 5y agoDesign still is a key piece that sets them apart.
- jjtheblunt 5y agoAgreed, and, to both your points, it's interesting that there is significant engineering never trumpeted in the press about the teams doing engineering to make the designs (physical designs) manufacture-able. it's a super interesting world where mechanical engineering and aesthetic design crossbreed.
- dctoedt 5y ago> whoever Tripp Mickle is NYTimes journalist, before that, WSJ. https://www.linkedin.com/in/trippmickle/ https://www.linkedin.com/in/trippmickle/
- sydthrowaway 5y agoAre you sure? Engineers have no control over the isolated designers