To fix it, you need a mix of first principle thinking and best practices. Almost every startup I've seen has a bias and does one but not the other. You need be

To fix it, you need a mix of first principle thinking and best practices. Almost every startup I've seen has a bias and does one but not the other. You need best practices because countless other startups have faced some variation of what you are facing. Whether it's hiring, marketing, product, engineering. Collectively, these problems have been solved before. Learn from others. You need first principle thinking because your situation is still somewhat unique, and best practices may not be best for you. Also, the best practices you hear or read about are riddled in all sorts of biases. So the first thing I ask a startup I'm advising is around trying to identify where their bias is and help them fix it.