If MSFT are backing them they $=infinity money to buy content. MSFT is a little scared that Apple and Google will own all online content. If MSFT can persuade

If MSFT are backing them they $=infinity money to buy content. MSFT is a little scared that Apple and Google will own all online content. If MSFT can persuade Hollywood that Google is an evil monopolist and they are better helping a young MSFT upstart then they may get more content more easily.