Relevant article (and podcast episode): https://99percentinvisible.org/episode/shirley-cards/ https://99percentinvisible.org/episode/shirley-cards/ > Each Kod

Relevant article (and podcast episode): https://99percentinvisible.org/episode/shirley-cards/ https://99percentinvisible.org/episode/shirley-cards/ > Each Kodak printer needed to be calibrated and standardized before photos were printed on it. And so the printers came with something called a “Shirley Card,” which was a color reference card created by Kodak in the 1950s. Shirley was a white woman, and so the cameras used to be calibrated to white skin tones, and performed poorly with darker skin tones.