Well, that’s rather my point. Most publishers don’t run editorial work like that, but if you are able to organize your teams around products that have clear rev

Well, that’s rather my point. Most publishers don’t run editorial work like that, but if you are able to organize your teams around products that have clear revenue streams, even indirect work can be attributed to it. Look at the credit roll on a video game and you’ll see credits for ‘IT support’. The lesson I take from the Wrox experience is that there might be ways for other businesses to pull the same trick and get the same benefits. But I’ve not often seen it attempted.