3 ms·
>every other ad is what i would describe as "dancing happy diverse young people in colourful clothes" [...] , but with TV ads it isn't even clear what the produ
by jasode 4y ago
>every other ad is what i would describe as "dancing happy diverse young people in colourful clothes" [...] , but with TV ads it isn't even clear what the product they are advertising
That type of advertising using "abstract visuals" has been going on for decades. It's basically what some call "aspirational lifestyle" type of advertising.
I wrote some previous comments about that particular type of aspirational communication style that deliberately avoids mentioning concrete details:
https://news.ycombinator.com/item?id=20034558 https://news.ycombinator.com/item?id=20034558
https://news.ycombinator.com/item?id=9877422 https://news.ycombinator.com/item?id=9877422
- rchaud 4y agoOne of the more famous quotes on advertising is "people don't buy products, they buy better versions of themselves". Budweiser hasn't changed in ages. You aren't going to buy one on the basis of just seeing a picture, but you might if you saw an image of friends around a campfire that happens to feature Budweiser. That's because the next time you find yourself at the store needing to choose a drink, looking at aisle shelves may not help you make a decision. The campfire image however may appear in your mind when you see the Bud logo. And that image might determine whether you buy or not.