I see this kind of argument a lot: Raising awareness is somehow bad if you're not also providing more "direct" contributions to the solution. Sorry to break it

I see this kind of argument a lot: Raising awareness is somehow bad if you're not also providing more "direct" contributions to the solution. Sorry to break it to you, but there's only so much energy one person can contribute, and it requires focus in order to be successful. That's why marketers aren't in the factories, hand-building the product they sell. But what I DO notice is that people who lodge these sorts of complaints tend to be the same people who themselves aren't doing a damn thing at all. And when one is accomplishing nothing, it often makes one feel better to criticize the doers.