> TV is watched by many audiences, but teenagers aren't it > so, why put an ad designed for teenagers on a platform that teenagers don't consume? Have you cons

> TV is watched by many audiences, but teenagers aren't it > so, why put an ad designed for teenagers on a platform that teenagers don't consume? Have you considered that your assumptions are flawed? - Maybe enough “teenagers” see TV for these fairly low-production-cost ads to pay off. - Maybe these videos appeal to older demographics that want to feel more connected with youth culture - Maybe TikTok appeals to a broad demographic itself, and isn’t strictly “for teenagers” - Maybe it’s an experiment that’ll take a couple years to play out - Maybe advertising isn’t maximally efficient etc If you’re this confused about why something widespread is happening, a good place to look first are your own assumptions