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TV is watched by many audiences, but teenagers aren't it so, why put an ad designed for teenagers on a platform that teenagers don't consume? > Personally, I
by ushakov 5y ago
TV is watched by many audiences, but teenagers aren't it
so, why put an ad designed for teenagers on a platform that teenagers don't consume?
> Personally, I only very rarely see the style of ads you’re talking about.
i have very different experience in Germany
take Bauhaus for example, they straight up show TikTok videos on TV
https://www.youtube.com/watch?v=4nV1OPEFUCk https://www.youtube.com/watch?v=4nV1OPEFUCk
- swatcoder 5y ago> TV is watched by many audiences, but teenagers aren't it > so, why put an ad designed for teenagers on a platform that teenagers don't consume? Have you considered that your assumptions are flawed? - Maybe enough “teenagers” see TV for these fairly low-production-cost ads to pay off. - Maybe these videos appeal to older demographics that want to feel more connected with youth culture - Maybe TikTok appeals to a broad demographic itself, and isn’t strictly “for teenagers” - Maybe it’s an experiment that’ll take a couple years to play out - Maybe advertising isn’t maximally efficient etc If you’re this confused about why something widespread is happening, a good place to look first are your own assumptions
- ushakov 5y agothanks for the write-up! i'm not in the media advertising business, so i'm glad you opened my eyes on these aspects too personally, i'd like to believe the reason we have these weird ads is that companies want to show they are "trendy" but they ridiculously, in a way desperately over-express it "See: we're all cool, diverse, dancing, happy. Why aren't you buying our products?"