4 ms·

The short answer is that some algorithm somewhere thinks that you’ll respond to ads produced in that style. Since most ad placement is profiled and personalize

The short answer is that some algorithm somewhere thinks that you’ll respond to ads produced in that style. Since most ad placement is profiled and personalized now, we’re all likely to see a different pattern of ads. That doesn’t just mean seeing different products advertised, but different styles used in those advertisements. And failing useful profiles, the ads will reflect the expected demographic of what content you’re watching and how you’re accessing it. And given all that, we shouldn’t be surprised that there are many agencies and clients saying “we want to reach those TikTok kids! Let’s ape that style in our own sterile, corporatized way” Who knows whether that’s an effective strategy or just an experiment that’ll burn off or tune up after a while. It’s doubtful anybody will share real data about it here. Personally, I only very rarely see the style of ads you’re talking about.

ushakov 5y ago
TV is watched by many audiences, but teenagers aren't it so, why put an ad designed for teenagers on a platform that teenagers don't consume? > Personally, I only very rarely see the style of ads you’re talking about. i have very different experience in Germany take Bauhaus for example, they straight up show TikTok videos on TV https://www.youtube.com/watch?v=4nV1OPEFUCk https://www.youtube.com/watch?v=4nV1OPEFUCk
- swatcoder 5y ago
  > TV is watched by many audiences, but teenagers aren't it > so, why put an ad designed for teenagers on a platform that teenagers don't consume? Have you considered that your assumptions are flawed? - Maybe enough “teenagers” see TV for these fairly low-production-cost ads to pay off. - Maybe these videos appeal to older demographics that want to feel more connected with youth culture - Maybe TikTok appeals to a broad demographic itself, and isn’t strictly “for teenagers” - Maybe it’s an experiment that’ll take a couple years to play out - Maybe advertising isn’t maximally efficient etc If you’re this confused about why something widespread is happening, a good place to look first are your own assumptions
  - ushakov 5y ago
    thanks for the write-up! i'm not in the media advertising business, so i'm glad you opened my eyes on these aspects too personally, i'd like to believe the reason we have these weird ads is that companies want to show they are "trendy" but they ridiculously, in a way desperately over-express it "See: we're all cool, diverse, dancing, happy. Why aren't you buying our products?"
elipsey 5y ago
>> most ad placement is profiled and personalized now wow, really? you mean like on cable, different cable boxes fill the ad time slots with different targeted ads for different people? (sorry if i'm being dense, i've never had my own cable)

ushakov 5y ago

TV is watched by many audiences, but teenagers aren't it so, why put an ad designed for teenagers on a platform that teenagers don't consume? > Personally, I only very rarely see the style of ads you’re talking about. i have very different experience in Germany take Bauhaus for example, they straight up show TikTok videos on TV https://www.youtube.com/watch?v=4nV1OPEFUCk https://www.youtube.com/watch?v=4nV1OPEFUCk

swatcoder 5y ago
> TV is watched by many audiences, but teenagers aren't it > so, why put an ad designed for teenagers on a platform that teenagers don't consume? Have you considered that your assumptions are flawed? - Maybe enough “teenagers” see TV for these fairly low-production-cost ads to pay off. - Maybe these videos appeal to older demographics that want to feel more connected with youth culture - Maybe TikTok appeals to a broad demographic itself, and isn’t strictly “for teenagers” - Maybe it’s an experiment that’ll take a couple years to play out - Maybe advertising isn’t maximally efficient etc If you’re this confused about why something widespread is happening, a good place to look first are your own assumptions
- ushakov 5y ago
  thanks for the write-up! i'm not in the media advertising business, so i'm glad you opened my eyes on these aspects too personally, i'd like to believe the reason we have these weird ads is that companies want to show they are "trendy" but they ridiculously, in a way desperately over-express it "See: we're all cool, diverse, dancing, happy. Why aren't you buying our products?"

elipsey 5y ago

>> most ad placement is profiled and personalized now wow, really? you mean like on cable, different cable boxes fill the ad time slots with different targeted ads for different people? (sorry if i'm being dense, i've never had my own cable)