5 ms·
> '...it isn't even clear what the product they are advertising' Not noticed the TikTok influence so much in the UK yet but this satement certainly rings true.
by dazc 5y ago
> '...it isn't even clear what the product they are advertising'
Not noticed the TikTok influence so much in the UK yet but this satement certainly rings true.
I think advertisers, like the media, are suffering a severe disconnect from the people they are broadcasting to. Over here a common theme is portraying the average family as mixed race despite the fact that the vast majority of UK families are not mixed race at all.
I don't believe anyone takes much offence from this but it has become something of a running joke.
- ushakov 5y agoyeah, Google even went one step further: https://www.youtube.com/watch?v=VxERxFXPw3M https://www.youtube.com/watch?v=VxERxFXPw3M on thing i cannot understand though is why do they need to constantly keep the ads running if you're Coca-Cola, mostly everybody in the world already knows what you're offering why spend millions on ads?
- dmd 5y agoWhy do you think Coca-Cola dominates culture vs. your local store brand?
- ushakov 5y agois the point you're trying to make, that they need to run more ads than everybody else in order to dominate?
- dmd 5y agoYes. You're basically saying the equivalent of "why keep painting the bridge, I've never seen it rust!" That's WHY you've never seen it rust.
- Gerito 5y agoEvery new generation needs to be reminded of it. The coca cola Christmas ad is well known I would say. Brands can disappear much quicker than people think. Remember Nokia or blackberry Blackberry was the thing for business people.
- inglor_cz 5y agoYes, but the chain of events was different. People missed Nokia and Blackberry. Some still do. It is not as if Nokia and BB started putting less ads out and people began to forget them. They lost the technological race; something that doesn't apply to Coca Cola.
- Gerito 5y agoIt was a more generic example how fast it can go.
- iamevn 5y agoI'm confused about what Google took a step further, is it that there are queer people present in the ad?
- rchaud 5y ago> Over here a common theme is portraying the average family as mixed race despite the fact that the vast majority of UK families are not mixed race at all. It's cheaper to run 1 ad instead of two, to capture 2 demographics. In America, a mixed-race cereal commercial caused an uproar around 10 or so years ago. You wouldn't have thought so, but family representations on TV that veer from majority culture status quo appear to be a sore point for some.