the tldr I got: the ROI for the user wasn't there. You knew going in you were asking *a lot* from the user (they'd have to do a ton of work themselves to use yo

the tldr I got: the ROI for the user wasn't there. You knew going in you were asking *a lot* from the user (they'd have to do a ton of work themselves to use your product) and you were hoping they'd get enough in return to make it worth it. If you're asking devs (a very high cost for companies) to do MORE work, the return needs to be massive.