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But that will be bad for customers. You don't see the other manufacturers keeping the same phone for 2 years. Apple is making billions in profits per quarter, a

But that will be bad for customers. You don't see the other manufacturers keeping the same phone for 2 years. Apple is making billions in profits per quarter, and you're saying it would be bad for them to make it more often than 2 years? Then why not 3 years to save even more money? And if you don't think they needed to change the design of the phone this time, just take a look at this: http://www.youtube.com/watch?feature=player_embedded&v=elKxgsrJFhw http://www.youtube.com/watch?feature=player_embedded&v=e... No wonder nobody wanted to "copy" its design and build. It's so weak, even some plastic phones are more solid than it.

froo 15y ago
> But that will be bad for customers. You don't see the other manufacturers keeping the same phone for 2 years. Similarly, you don't see other manufacturers producing phones that they intend to still thoroughly support in a couple years time, which is why there is so much fragmentation in the Android ecosystem. I think this is a key thing in Apple's market strategy across the board - you're not just buying hardware that will be out of date in 6 months time, you're purchasing a utility which will be more or less current for a couple years to come (like what we've seen in Macs). I think its a smart move. It builds trust with the user base.
rsynnott 15y ago
> You don't see the other manufacturers keeping the same phone for 2 years. See the Motorola Droid 2 and 3, and the HTC Wildfire S and Desire S. And Apple's own 3GS. Essentially the same physical design as their predecessors, but faster. Actually, Samsung is perhaps the only major phone manufacturer who _doesn't_ do this; most of their phones do change reasonably dramatically on every revision.