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It's EASIER for Amazon produce a JK Rowling. You sign up 10-100-1000 childrens writers, it costs you almost nothing. Then if one of them starts to get any trac
by nobody314159 15y ago
It's EASIER for Amazon produce a JK Rowling.
You sign up 10-100-1000 childrens writers, it costs you almost nothing. Then if one of them starts to get any traction through reviews, blogs, slashdotting etc you can very quickly and easily promote the hell out of them by simply putting them on the front page of Amazon.com or pushing suggested books at your customers.
Compare that to traditional publisher - it has to pick one author and spend a lot of time and money sending them on signing tours, book shop promotions, getting reviews in the NYT. So they have to spend 90% of it's money on the existing big names to be sure of a return.