Granted, I'm not in the target market, but I don't understand why people keep buying RED cameras. They do stuff like this, charge an arm and a leg for what shou

Granted, I'm not in the target market, but I don't understand why people keep buying RED cameras. They do stuff like this, charge an arm and a leg for what should be commodity parts but aren't, and claim dubious patent protections on things like compressed RAW video (IIRC, at least one compressed RAW image format existed prior to the release of the RED One). With really attractive options from companies like Blackmagic, Sony, and ARRI, what's so appealing about RED?