9 ms·

This is exactly the answer. Why would the manufacturer of a professional-targeted camera take an action that would destroy their business?

by et2o 4y ago

anm89 4y ago
Modern companies do this constantly and nobody cares.
scsilver 4y ago
Like Kodak?
- Sohcahtoa82 4y ago
  Other than blow the opportunity to be the leader in digital cameras, what have they done to destroy themselves?
- jobs_throwaway 4y ago
  you're referencing when Kodak didn't pivot to digital? Or some T&C abuse I'm not aware of?
- ribosometronome 4y ago
  Failing to see how a market will change and change with it is not quite the same as "a camera company intentionally stealing movies to share with others".
JaimeThompson 4y ago
>Why would the manufacturer of a professional-targeted camera take an action that would destroy their business? To make the next quarters number look better.
- renewiltord 4y ago
  It won't. Any material so created would immediately receive an injunction at a court and the risk would be so high that you wouldn't even do it because you can't use the material. Also, there are zero people in movies who can tell you whether a movie will succeed. You can't make the bet. The incentives force RED to not abuse.
  - eslaught 4y ago
    And plus, this is raw footage. You could leak it for the lulz, but it's laughable to think you could make any money off of it even if you tried. A vast amount (possibly the majority?) of creative energy goes into the editing/post-production process after all the raw footage is captured.
  - JaimeThompson 4y ago
    >The incentives force RED to not abuse. Boeing, Enron, and too many others to list here show that one can't really apply rational thinking when some, not everyone, desire that bonus / stock bump / whatever no matter the long term cost.
- googlryas 4y ago
  How does that even work? Are they going to somehow get all the video data off of everyone's cameras, and cut and release it as films before anyone else can?
  - cyral 4y ago
    Not to mention how that would destroy the trust in their brand
  - ipaddr 4y ago
    You expressly agree to give the video to 3rd parties and copyright holders. They provide them to 3rd parties and get paid. The third parties with take a few frames and will run through AI and categorize the film for the ad networks. Rights holders will check content against hashes. Law enforcement will have a handy copy available. Which makes friends and business opportunities.
    - lovehashbrowns 4y ago
      The video these cameras capture is tens of gigabytes of data. I think you can expect about an hour worth of video on 1TB. It’s completely impractical to think they’re taking your video from the camera itself. It’s also likely to be useless footage for anyone but the person creating the content. Keep in mind the video will still need to be edited for color, adding or removing sound, and cropped. Then spliced into a final product. It’s also useless for rights holders because 1. It’s easier to hash on the camera and send the hash only, not your video. And two, the camera isn’t recording the final product so there’s likely no music yet. Finally, for a professional video shoot, you’d acquire the rights anyway. Double finally, as a rights holder it’s far easier to do a content claim on YouTube, Netflix, Vimeo, or wherever the content is going to end up rather than on the first step of the process, the camera. I don’t even know what law enforcement would want with random video footage of outtakes for a small, medium, or large video production.
      - hedora 4y ago
        They reserve the right to pull video content and other data from your computers as well. That could include edited scenes, scripts, emails, zoom calls, etc, etc.
- quickthrowman 4y ago
  It’s uh, a privately held company..
  - JaimeThompson 4y ago
    Privately held companies can still issue bonuses tied to quarterly performance.
myself248 4y ago
You'd think Eventbrite would've known better too.. https://www.theguardian.com/world/2018/apr/23/eventbrite-apologises-for-footage-rights-grab https://www.theguardian.com/world/2018/apr/23/eventbrite-apo... This shit happens all the time. Someone has to call them out and get lucky enough for the calling-out to go viral, before they walk it back.
syshum 4y ago
Of course history has shown that while a company is profitable they will be "good" however if the company starts going off the cliff all bets are off See the many many once "good" companies that end up patent trolling

This is exactly the answer. Why would the manufacturer of a professional-targeted camera take an action that would destroy their business?

by et2o 4y ago

This is exactly the answer. Why would the manufacturer of a professional-targeted camera take an action that would destroy their business?

anm89 4y ago

Modern companies do this constantly and nobody cares.

scsilver 4y ago

Like Kodak?

Sohcahtoa82 4y ago
Other than blow the opportunity to be the leader in digital cameras, what have they done to destroy themselves?
jobs_throwaway 4y ago
you're referencing when Kodak didn't pivot to digital? Or some T&C abuse I'm not aware of?
ribosometronome 4y ago
Failing to see how a market will change and change with it is not quite the same as "a camera company intentionally stealing movies to share with others".

JaimeThompson 4y ago

>Why would the manufacturer of a professional-targeted camera take an action that would destroy their business? To make the next quarters number look better.

renewiltord 4y ago
It won't. Any material so created would immediately receive an injunction at a court and the risk would be so high that you wouldn't even do it because you can't use the material. Also, there are zero people in movies who can tell you whether a movie will succeed. You can't make the bet. The incentives force RED to not abuse.
- eslaught 4y ago
  And plus, this is raw footage. You could leak it for the lulz, but it's laughable to think you could make any money off of it even if you tried. A vast amount (possibly the majority?) of creative energy goes into the editing/post-production process after all the raw footage is captured.
- JaimeThompson 4y ago
  >The incentives force RED to not abuse. Boeing, Enron, and too many others to list here show that one can't really apply rational thinking when some, not everyone, desire that bonus / stock bump / whatever no matter the long term cost.
googlryas 4y ago
How does that even work? Are they going to somehow get all the video data off of everyone's cameras, and cut and release it as films before anyone else can?
- cyral 4y ago
  Not to mention how that would destroy the trust in their brand
- ipaddr 4y ago
  You expressly agree to give the video to 3rd parties and copyright holders. They provide them to 3rd parties and get paid. The third parties with take a few frames and will run through AI and categorize the film for the ad networks. Rights holders will check content against hashes. Law enforcement will have a handy copy available. Which makes friends and business opportunities.
  - lovehashbrowns 4y ago
    The video these cameras capture is tens of gigabytes of data. I think you can expect about an hour worth of video on 1TB. It’s completely impractical to think they’re taking your video from the camera itself. It’s also likely to be useless footage for anyone but the person creating the content. Keep in mind the video will still need to be edited for color, adding or removing sound, and cropped. Then spliced into a final product. It’s also useless for rights holders because 1. It’s easier to hash on the camera and send the hash only, not your video. And two, the camera isn’t recording the final product so there’s likely no music yet. Finally, for a professional video shoot, you’d acquire the rights anyway. Double finally, as a rights holder it’s far easier to do a content claim on YouTube, Netflix, Vimeo, or wherever the content is going to end up rather than on the first step of the process, the camera. I don’t even know what law enforcement would want with random video footage of outtakes for a small, medium, or large video production.
    - hedora 4y ago
      They reserve the right to pull video content and other data from your computers as well. That could include edited scenes, scripts, emails, zoom calls, etc, etc.
quickthrowman 4y ago
It’s uh, a privately held company..
- JaimeThompson 4y ago
  Privately held companies can still issue bonuses tied to quarterly performance.

myself248 4y ago

You'd think Eventbrite would've known better too.. https://www.theguardian.com/world/2018/apr/23/eventbrite-apologises-for-footage-rights-grab https://www.theguardian.com/world/2018/apr/23/eventbrite-apo... This shit happens all the time. Someone has to call them out and get lucky enough for the calling-out to go viral, before they walk it back.

syshum 4y ago

Of course history has shown that while a company is profitable they will be "good" however if the company starts going off the cliff all bets are off See the many many once "good" companies that end up patent trolling