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My churn history, for what it's worth: http://i52.tinypic.com/2v3llr7.png http://i52.tinypic.com/2v3llr7.png Bootstrapped b2b saas startup with one part time s
by jebleeb 15y ago
My churn history, for what it's worth: http://i52.tinypic.com/2v3llr7.png http://i52.tinypic.com/2v3llr7.png
Bootstrapped b2b saas startup with one part time support guy, 2 technical founders and no one else, avg sub $80/month, 75% of revenue in 2011. Most customers are small business.
Most people seem to churn because they only want to use it for the 1 month free trial period.
- aaronblohowiak 15y agoWhat kind of customer research do you do with people that leave after the trial? Also, many companies that I know don't count trials as part of "customers" so they don't impact churn (higher churn among people who have paid you in the past is a more urgent cause for alarm than increased amount of canceled trials)