And how many people are those "some people?" If it's less than 100% of all current milk drinkers, there is some benefit to be had, and the more people that are

And how many people are those "some people?" If it's less than 100% of all current milk drinkers, there is some benefit to be had, and the more people that are comfortable with milk substitutes more often, the greater that benefit. The point is to reduce greenhouse gas emissions, not get to 0, which isn't possible with milk alternatives either.